Adidas designer sorry for shoes 'appropriated' from Mexico

Aug 10, 2025
BBC News
Adidas designer sorry for shoes 'appropriated' from Mexico
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Adidas Designer Sorry for Shoes 'Appropriated' from Mexico

Designer Issues Apology for Liga MX Shoes

Adidas designer Jonathan Johnson issued a formal apology for his decision to use design elements "appropriated" from Mexican culture in their new line of shoes for Liga MX. Johnson claimed that it was an unintentional nod to Mexican artist Jorge Méndez Blake's work. The designer stated, "I want to express my deepest apologies for the lack of consideration shown in handling this project." Blake responded by calling the designer's apology "deceptive," emphasizing the company's history of cultural appropriation.

Artist Blake Responds to Adidas Apology

Blake, known for his work advocating for artists' rights, criticized the company for trying to avoid taking responsibility for their actions. He believes that the designer should not be the sole face of the apology, pointing out that the company benefits from "systemic exploitation" of creative communities. He calls for Adidas to take practical steps to correct these issues, stating that an honest apology should include talks of restitution and real action.

Apology Accepted or Deceptive Speech?

The designer's apology has sparked debate on social media, with some supporting his statement and others calling it a deflection of responsibility. Some commenters believe that Johnson, as a designer, should have been more careful and thoughtful in his work, while others see his apology as a genuine attempt to make amends. Whatever the public perception, Blake hopes that this incident will lead to greater appreciation for Mexican culture and artists' rights within the fashion industry.

Original source: BBC News